Gaia Food & Market is a food company focused on the preparation and distribution of functional meals, with a vision rooted in natural nutrition, wellbeing and respect for the ecosystem. The brand was developed for an audience in Medellín and surrounding areas, with plans to expand to other cities.

The challenge was to create a visual identity that could communicate these values while remaining consistent across different brand applications. I approached the project by building the identity around a combination of organic associations and geometric structure, using the Sri Yantra as the basis for the brand symbol.

The resulting identity combines a distinctive hand-drawn logotype, a geometric symbol and a defined color and typography system. The visual guidelines establish the different logo versions, proportions, clear space, minimum sizes, color palette and typographic hierarchy, creating a consistent system for the brand's future communication.