A personal campaign proposal for Voll-Damm inspired by the Catalan tradition of Sant Jordi. The project reimagines the classic legend through a contemporary story of collaboration, creativity and shared growth.

The challenge was to reinterpret a familiar cultural story without losing its connection to Sant Jordi or the bold character of Voll-Damm. I approached the project by replacing the traditional conflict between the knight and the dragon with a relationship built around collaboration. The dragon becomes a symbol of change rather than danger, while the characters work together to transform the story through art.

The resulting campaign combines illustrated storytelling with a limited-edition label, social media pieces, digital advertising and physical applications. The visual language draws from traditional graphic narratives while using a contemporary composition and Voll-Damm's distinctive visual character.